Tekkit Digital

Expected: GA4 should be installed and actively sending a tracking hit when a visitor loads the page.

Found: A live GA4 tracking hit was captured while the page loaded — analytics is actively recording visits.

Expected: At least one conversion-relevant event (form submission, phone click, quote request, etc.) beyond the default pageview should fire during normal visitor activity.

Found: 1 custom event(s) fired during the visit beyond the default pageview: phone_links.

Expected: A call-tracking number/script (e.g. CallRail) should be present, and not duplicated across multiple vendors.

Found: No call-tracking vendor (e.g. CallRail) was detected on the site.

Expected: At least one remarketing pixel (Meta Pixel and/or Google Ads remarketing tag) should be installed to re-target visitors who don't convert.

Found: Remarketing pixel(s) found: google_ads_remarketing.

Expected: The visible phone number on mobile should itself be a tappable tel: link, not just decorative text.

Found: A visible phone number on mobile is wrapped in a tappable tel: link.

Expected: Mobile PageSpeed performance score should be 80 or higher; below 50 is a significant red flag.

Found: Mobile PageSpeed performance score: 68/100.

Expected: A clear call-to-action (call, quote, book) should be visible without scrolling on mobile.

Found: Something clickable is visible above the fold, but nothing reads as a clear call-to-action.

Expected: The primary contact/quote form should ask for 4 or fewer fields to minimize abandonment.

Found: The primary contact form asks for 8 field(s).

Expected: Licensing, certification, insurance, or review-badge signals should be visible on the page.

Found: 0 trust signal(s) detected (licensing/certification/BBB/insured/review-badge language).

Expected: The Google Business Profile should be claimed with the correct primary category selected.

Found: Google Business Profile is claimed with the correct primary category.

Expected: 20+ reviews with at least one in the last 90 days signals a healthy, actively-reviewed listing.

Found: 4 review(s), most recent older.

Expected: The phone number and address on the website should exactly match the Google Business Profile listing.

Found: Neither the phone number nor address on the site matches the Google Business Profile listing.

Expected: The site should have LocalBusiness structured data and/or dedicated city/service pages for local search visibility.

Found: LocalBusiness structured data: not found; city/service pages found: 0.

Expected: Context flag: whether paid ads are currently running, not a quality judgment either way.

Found: Not currently running paid ads.